Faster than reading? Try the AI assistants:
Have a question? → Open AI Help in app — chat icon, free, instant (you're already reading the right article).
Want it done for you? → Open AI Concierge — AI imports products and builds catalogs. Learn more
What AI Help is
AI Help is Catalog Machine's free in-app AI assistant. It answers questions about features, walks you through how-tos, troubleshoots issues, and helps you navigate the app — all instantly inside Catalog Machine.
It's the fastest way to get help: typically responds in 2-5 seconds, knows your account context (your plan, your products, your recent activity), and links you straight to the right page in the app.
How to access it
Direct link: app.catalogmachine.com/?copilot=on — opens AI Help automatically
In-app: click the chat icon (typically bottom-right or in the sidebar)
Type your question in plain language
AI Help responds with an answer and (when relevant) a clickable link to the exact page in the app
It's available throughout the app — products, catalogs, showrooms, settings, billing — and adapts to where you are.
What AI Help can do
Answer how-to questions
"How do I import products from Shopify?"
"How do I create a price list?"
"How do I share a catalog with a customer?"
"How do I set up online ordering?"
"What's the difference between categories and collections?"
Troubleshoot issues
"Why isn't my Shopify import working?"
"My catalog won't publish — what's wrong?"
"I can't see the product I just added"
"Why is the PDF blank?"
Explain features and concepts
"What does AutoGrid do?"
"What are product cards?"
"How does pricing work?"
"What's the difference between a catalog and a showroom?"
Navigate the app
AI Help can take you directly to relevant pages — product editor, catalog designer, billing, account settings — with one click.
Recall past conversations
"What did we discuss yesterday about my Shopify import?"
"Show my recent help conversations"
"Did we talk about price lists before?"
AI Help vs AI Concierge — when to use which
Rule of thumb: If you want an answer, use AI Help. If you want the work done, use AI Concierge.
Use AI Help when | You have a question, are exploring a feature, troubleshooting, learning the app, or planning before doing the work yourself. Open: app.catalogmachine.com/?copilot=on |
Use AI Concierge when | You want products imported, a catalog built, bulk edits done, photos analyzed, or a website URL turned into products. Open: app.catalogmachine.com/concierge · Learn more about Concierge |
AI Help can also recommend Concierge when your question is really a request for action — e.g., "import 50 products from this URL" — and hand you off seamlessly.
What AI Help can't do
Can't directly add, edit, or delete products, catalogs, or settings — that's AI Concierge's job
Can't process file uploads (CSV, PDF, images) for import — upload those in Concierge or via the regular importers
Won't make commercial decisions for you (pricing, plan choices, supplier selection)
Cost
AI Help is free for all plans, on all surfaces of the app. There are gentle rate limits to keep the system fast for everyone, but normal usage isn't restricted.
Compare with AI Concierge, which is paid (credit-based) because it does the actual work, and the support chat at help.catalogmachine.com which routes through our team.
Tips for best results
Be specific — "How do I add a logo to my catalog cover?" works better than "catalog help"
Mention what you've tried — "I imported a CSV but the prices show as 0" gives AI Help the troubleshooting context it needs
Ask follow-up questions — AI Help remembers the conversation and builds on it
Use it before Concierge — if you're not sure how Concierge works, ask AI Help first (free), then run Concierge with confidence (uses credits)
Stuck? Open AI Help and just describe what you're trying to do.